Videography is a completely different medium to photos. While photographs capture the visuals of the day, videos bring you back in time to relive your wedding moment by moment.

Many videographers take a non-linear approach to their films, interspersing snippets of key events and speeches in amongst the B-roll. This style of editing gives the wedding film a more cinematic feel.

Documentary-style

Documentary-style wedding videography is all about capturing real moments and authentic emotions. It’s an approach that can be more difficult to execute well, but it can produce a stunning result. The best videographers will be able to blend in with the crowd and capture candid moments without interrupting the flow of the day.

They can also help you remember the little details that make your wedding unique. From the nervous anticipation before your first look to the joyful celebrations on the dance floor, a documentary edit will preserve all of these moments for years to come.

The documentary cut follows the day’s events in chronological order and will include every moment from your ceremony and reception. It also includes unedited speech audio and will allow you to relive your vows and speeches over again. However, the documentary edit may lack the cinematic techniques like drone shots, slow motion or voice-overs that are typically used in a highlight reel.

Highlight reel

Videographers are tasked with crafting visual narratives that will stand the test of time. To achieve this, they must carefully select moments that evoke a powerful response from the audience. They must also ensure that these moments create a cohesive story arc and have high aesthetic appeal.

The use of editing techniques, such as different cuts, transitions and color grading, is essential to creating cinematic wedding highlights. The use of these tools allows videographers to convey a specific feeling, such as jittery nerves or overall excitement.

The best way to create a wedding highlight reel is to select moments that capture a powerful emotion or moment. For example, a videographer could include footage of a tearful exchange between the couple and their grandmother to create an emotionally resonant and visually appealing film. This approach will help the videographer stand out from their competitors and position themselves as a skilled artisan. In addition, it will appeal to a wider social media audience and expand the reach of their work.

Social media friendly edits

For social media friendly edits, a videographer can use apps like InfiniFX to add artistic contour, blur, color changes, and edge effects to video footage. These simple, on-the-go effects can enhance a wedding video and create a unique look.

Wedding videographers should consider using a drone to capture breathtaking aerial views of the venue and surrounding areas. This will create a cinematic film that is both visually appealing and emotionally evocative. Couples who enjoy these films will be more likely to recommend the videographer to their friends and family.

A videographer should also offer a social media-friendly highlight reel and short films for couples who want to share their special day with their loved ones online. These videos can be edited to be shared on platforms like Instagram and Facebook. They can also be uploaded to a wedding videographer’s YouTube channel for long-term marketing and promotion. This is a great way to get new clients and boost business growth.

Storytelling

Wedding videos are about more than just recording moments; they’re about capturing the essence of your love story. A skilled videographer will use creative angles and music to create a narrative that reflects your unique personalities.

A good wedding film should have a clear plot with an engaging narrative. It should also feature the couple’s backstory to make the video more authentic. It’s a great idea to include an interview-style shoot or card reading to help with the storytelling process.

Tension is an important element of any story, and wedding videography should be able to capture this. A lack of tension will result in a boring and generic wedding video, so be sure to ask your prospective videographer to include the subtle ways you express excitement throughout your day. This will add a lot to your final wedding film.